Antioxidant Study
Study 2: This 30-day antioxidant study was conducted by a prestigious medical center in Asia. Fifty healthy adults were divided at random into two groups, a GoChi group and a placebo group, who received 4 oz daily servings of either GoChi or the inactive placebo, respectively.Many juice products talk about their high antioxidant scores based on a chemical reaction test known as ORAC (Oxygen Radical Absorbance Capacity), but that only measures antioxidant potential in a test tube. It can not determine if an antioxidant will actually work in your body, and that is a far more important thing to know. Sadly, many high-ORAC fruit antioxidants are poorly absorbed from the digestive tract, or not at all. That was the conclusion of a landmark 2004 study reported in the American Journal of Clinical Nutrition (Am J Clin Nutr 2004; 79: 727-47).
What your body really needs are more of its own powerful antioxidant enzymes, superoxide dismutase (SOD) and glutathione peroxidase. These antioxidants circulate in the blood to protect every cell against harmful free radicals, but our production of these essential enzymes diminishes with age, or if we are under stress. We were aware of research that suggested that goji could increase both SOD and glutathione peroxidase, so we decided to put the theory to the test by sponsoring a randomized, double-blind and placebo-controlled study at one of Asia's most prestigious medical centers.
After tracking 50 healthy adults for 30 days, we found that the GoChi group had improved their antioxidant status, with highly significant increases of both important blood antioxidants, SOD and glutathione peroxidase. An increase of these two enzymes has other benefits: SOD is essential for maintaining the body's healthy defenses against inflammation, and glutathione peroxidase is important in many of the body's detoxification reactions.
The increase in antioxidant power seen in the GoChi group was also accompanied by a significant reduction of MDA, a particularly toxic and dangerous free radical. And so, the GoChi group had their antioxidant activity increased in two ways, and free radical damage was reduced. Unfortunately for the placebo group, they didn't receive any meaningful benefit in any of these areas.
Remember, this study with GoChi was performed on humans. Not a test tube.
Our goal is to conduct GoChi research around the world, and therefore, we sponsored these studies at a prestigious medical institute in Asia that is not affiliated with FreeLife. None of the participants of these studies had ever tried Himalayan Goji Juice or GoChi, and were not even familiar with FreeLife.
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Labels: Antioxidant Study
posted by Scott & Joan Bailey at
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