Energy Drinks first became popular a few years ago among the under-rested and over-partied college kids. But parents might not know that some of these energy drinks contain alcohol. Drinks such as Sparks, Tilt and Rockstar 21 are packaged and marketed like the energy beverages they are, with one major difference.

In addition to caffeine, they contain alcohol.

• Tilt: 8 percent alcohol (made by Anheuser-Busch)

• Sparks Plus: 7 percent alcohol (made by Miller Brewing)


• Joose: 9.9 percent alcohol (made by United Brands)

By comparison, a 12 oz Busch Beer contains 4.6% alcohol by volume. It seems that alcohol companies mimic marketing strategies used to sell nonalcoholic energy beverages, popular among teenagers.

For example, tech-savvy consumers can spread the word about Tilt by downloading ringtones, screensavers and text-messaging icons from the Anheuser-Busch Web site.

And Tilt, like other alcoholic energy drinks, comes in a slender, silver can that looks a lot like those used by its nonalcoholic cousins.

There are even messages being found on networking Web sites like Myspace and Facebook in which high-school students say they keep alcoholic energy drinks in their rooms because their parents don't recognize them as such.

At most stores selling alcohol, scanners immediately alert cashiers to ask the buyer for identification, but if neither the store chain, nor store managers are aware of these particular energy drinks, your teens may be buying them.

Excessive caffeine from these products can cause health problems. Red Bull, for example, contains 80 mg of caffeine - about the same as a strong cup of coffee.

Fox News reported, that a man who consumed at least four Red Bulls each night suddenly died. "My feeling is - given the evidence available - it was a cardiac arrest possibly contributed to by sub toxic caffeine ingestion," Pathologist Dr. Ian Roberts said this week.

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Labels: Energy Drinks